Content creation with Claude Code: drafts, site copy and social posts

What Claude Code does for content creation

• Drafts blog posts and guides from your notes, sources and past posts, in your voice.
• Writes landing page and docs copy straight into the site's repository, with a pull request to review.
• Turns one post into a draft for each social channel.
• Updates old posts when the facts change, and checks every claim against a source.

Claude Code features for content creation

How to set up Claude Code for content creation

1. Connect the tools

   Install the skills you want and a browser for research. Keep the content in a repository or folder Claude Code works in, so drafts, sources and published posts sit side by side.

   # Open-source marketing and writing skills
   npx skills add ummydev/marketing-team-skills
   
   # A browser for research
   claude mcp add playwright npx @playwright/mcp@latest

2. Write the rules in CLAUDE.md

   Claude Code reads CLAUDE.md at the start of every session, claude -p runs included. Put the job's rules there, or in a skill under .claude/skills/ if they're long. See the CLAUDE.md guide.

   ## Writing rules
   - Voice: plain and specific. Short sentences, no hype words,
     no emoji in headlines.
   - Every claim needs a source or our own number; link it.
   - Drafts go in drafts/ with the sources at the bottom.
     Never publish, post or schedule anything yourself.
   - One post becomes a LinkedIn draft, an X thread draft and a
     newsletter paragraph, each in its own file.

3. Run it without the interactive interface

   claude -p runs one task and exits, so cron, CI or another tool can start it. Choose what it may do without asking with --allowedTools or --permission-mode; --output-format json returns the result with its cost.

   # Turn this week's post into channel drafts
   claude -p "Write the social drafts for posts/this-week.md, following CLAUDE.md" \
     --permission-mode acceptEdits

4. Put it on a schedule

   Make it a cloud scheduled task with /schedule (Pro, Max, Ultra, Team and Enterprise), a desktop scheduled task, or /loop while a session stays open. See how to make Claude Code proactive.

Source: Claude Code documentation

Limits and safety

• It drafts; people publish. Keep posting and sending behind an approval.
• It doesn't know your customers. Give it your positioning, real quotes and the past posts that worked.
• Social networks can limit or ban accounts that move too fast. Have it draft locally and let a person post.
• Since Claude Code v2.1.302, claude -p starts in Manual mode: an action that needs approval is denied unless a rule allows it. Allow only the tools the job needs.

Claude Code or Codex for content creation?

The rules carry over. Write them once in AGENTS.md and put @AGENTS.md in CLAUDE.md, and both agents read the same file.

Step by step for the other agent: content creation with Codex.

Make content creation someone's job

Commands run when someone remembers to run them. Crewmark turns your own Claude Code into an AI employee with a role, a goal in numbers, working hours and a heartbeat, so the work happens on schedule and shows up on a board.

1. Start from the role

   The AI marketing agent, with these rules in its brief.

2. Put the work on its board

   Add the job as a recurring issue. The employee wakes on its heartbeat, does it and reports in a comment.

3. Related

   Claude Code for marketing covers every marketing job, and the weekly competitor digest is a ready brief.

FAQ